Creating the ‘Wow Factor’ for Local Estate Agents

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dewsbury-town-hall-night-shot-yorkshire-copywrite-photonegIt is often said that repeat business is easier to acquire than new business. However, creating innovative photographs for the same client can be as challenging as it is rewarding.

One such job entails providing two images each month for Holroydmiller Estate Agent for their The Guild Property magazine, in Wakefield and Dewsbury. Surrounding neighbourhoods, encompassing local areas such as Batley and West Bretton fall into some of the places I have been seen with my camera.

The role has given me the chance to explore these areas in order to find new ways of photographing them; so it’s more than just 100 different shots of Wakefield Cathedral!

haw-park-woods-wakefield-photo-by-mark-row-photonegOne thing which is obvious to me when choosing the images, is seasonality. There’s no point in submitting a snowy winter scene in the middle of summer or autumn leaves in spring. It simply wouldn’t sit well with the rest of the publication.

Although the region is not new to me, each month I aim to look at the area as if I have just arrived. Keeping abreast of trends, fashions and also new builds in the area helps to instil a fresh approach.

Rising to this challenge, I can happily say that my stock images of Wakefield, Dewsbury and also travel photographs reveal a diversity which fulfils a variety of briefs. Many of these photographs are available to purchase on request.

With a special interest in travel photography, my portfolio includes many far flung places. These include my most recent trip to Australia and New Zealand – way beyond Wakefield and Dewsbury!

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3 thoughts on “Creating the ‘Wow Factor’ for Local Estate Agents

  1. Hi there! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job! ddggbeakfkcb

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